Omniture Summit 08

Just leaving salt lake after the Omniture Summit 08.

Very well done conference with highly relevant and informative sessions very knowledgeable presenters and some really fun nighttime activities.

For me some of the best information was relayed during the Retail fundamentals and advanced session, it helped reinforce some of the most important variables (sprops and evars) to set in your code and how to use those measures to improve your overall web performance (marketing and site side).

Zaaz as usual wowed everyone (and had such a big response to the session they had to change the room) with their strategic approach to online optimization. For those unfamiliar with their approach you can read more on their site: www.zaaaz.com. Basically they start with business objectives and align online goals to them. They also have a great methodology for monetization of site activity.

Lance Armstrong spoke on Wednesday night and they also had Flight of the Concords play that night.

All in all a great informative conference...