The internet allows information to travel fast, therefore as smart marketers looking to optimize our online presence we need to move just as fast. But how can we as humans ever move as fast as the combined technology of the internet....The problem is the solution!
Use technology to ensure you are ahead of or at least on the curve.
Set alerts (through google, yahoo etc) on your company, products, industry or other relevant information to ensure that as soon as something happens you know. This may mean wading through irrelevant alerts on a regular basis but isn't it worth it to be in front of possibly damaging information.
Once you have the information you can take the appropriate steps: pull banner campaigns, swap out banners/landing pages, change search copy, put out press releases, write a blog...whatever might help
Manage Crisis
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